About Us

Ask most women about what they wear and they will first tell you how it makes them feel, and then how it makes them look. 

The meaning of “Aish” is perfectly in sync with the feeling of Aish. Translated from Urdu – a language of beauty and finesse, the word Aish means to revel in pleasure, desire and luxury. 

As a brand Aish has always kept feelings at its core. Joy is one. Passion another. Curiosity and delight.. An ease, and a relaxed confidence. 

There is also the solid bedrock of a deeper connection to the textile and craft communities in India, with its history of craftsmanship and techniques of dyeing, weaving, printing and embroidery. 

Aish, however, is not rooted in the old, it is a modern, ever growing brand that brings you clothes that simply feel right. Made exquisitely, with skills that generations  have passed down; it combines freshness, beauty and quality.

Who is the woman who is most at ease in her Aish? The list is so varied and international, we can perhaps pinpoint  the qualities that they have in common.

Independence, a love for glamorous comfort, an eye for the fine details that only the wearer sees and appreciates, a confidence in her own sense of style and a sense of adventure.  

This sense of adventure has led Aish across the globe, seeking inspiration and inspiring our clients and muses. Aish can be found at speciality boutiques and department stores such as Goop, Journal Standard Tokyo, One and Only Resorts and 70 + retailers around the world.

Aish is joyous prints, luxurious fabrics, flattering silhouettes, fine detailing and a juicy palette.